Decision on shared identity elements

Alloy is now offering the ability to decision off of identity elements (e.g. SSN, phone number, email, etc.) when they are seen across multiple entities. This is an important step Alloy is taking to proactively prevent fraud. An example scenario would be detecting entities that share an SSN or phone number, then taking subsequent actions—such as tagging it informationally, running additional services, or determining an outcome.

Setting up the Workflow 

1. Add Identity Element Velocity as a service to run: Click on "Services" in your workflow to open the Add Services to Run window. Select Identity Element Velocity to add it to your workflow. It should also be one of the first services to run (on the leftmost side if you’re looking at workflows from left to right).

2. Select an element to target: Choose which element to detect. You can only add one element per If/Then statement (rule).

3. Add Child Action: Choose which action to perform (whether to tag, run another service, send to manual review, etc.). If you want to send it for manual review, you'll use a tag and apply it to a Manual Review outcome.

4. Repeat the above two steps if you want to double, triple, etc. on different elements. For example, you’ll want two separate rules to detect velocity for SSN AND/OR Phone Number AND/OR Email Address.

FAQ

How does this change existing processes?

This will not retroactively affect existing evaluations - it is just like adding a new data source/new attribute(s) in a workflow and applying tags.

Does casing matter (lower/uppercase)?

 No, for email, first name, last name you may use upper or lower case. John@example.com and john@example.com will be treated identically.

How is the timeframe measured (i.e. what is considered 1 day )?

The time frame is based on when the evaluation and identity element was saved in the database. So if it was saved at 10 AM EST on Monday, the decisioning rule would look until 10 AM EST on Tuesday.

How far can the service look back?

Up to 90 days.

Is there a cost per evaluation?

This is a service provided by Alloy, so clients don't get charged for using it. 

I don't see Identity Element Velocity in my account.

If you don't see Identity Element Velocity in your account, it may not have been enabled yet. You can reach out to Alloy Support at support@alloy.com or your Customer Success Manager to help enable it for you.